TEA
Tea - an accumulation of 5000 years of profound culture. Nayuki has taken the rich inherence of tea and innovated it. Spending years on research and development, Nayuki has visited tea gardens around the world, carefully selecting teas from renowned locations such as Ali Mountain in Taiwan, and Ninety-Nine Rocks in Wuyi Mountain, Fujian. Getting to know each tea plantation, Nayuki is deeply involved in the entire growth process of our tea trees. When we touch the tea leaves, we know their incredible journey from soil to sip.
Nayuki has become the best in the industry by using the highest quality of tea leaves, good enough to be brewed directly into pure tea. From our own tea gardens, to our carefully selected raw tea leaves, from clear-tasting, to rich-tasting, Nayuki has developed the top selection of high-altitude teas. We are committed to finding the perfect golden ratio, developing commercially produced tea with unparalleled ingredients and brewing, offering our customers the best product in the tea market.
In addition to our high standards of quality, we’ve created brand new categories of tea. From pure tea, sparkling fruit tea, and cheese fruit tea, to supreme fruit tea and the milk tea series – our exciting and diverse drink menu caters to customers of all ages. Creating a new tea culture and helping it go mainstream, Nayuki is integrating tea into people’s everyday routines, happiness, and lives… …Today I drink tea, Nayuki tea.
“Great tea leaves make great tea.”
BAKERY
Bread, said to be the oldest man-made food in the world, is also the most loved. Nayuki’s signature bread expands on the timeless tradition of baking, creating a brand new and patented category of baked goods. Designing a fusion of Japanese and European bread, Nayuki mixed the healthy elements of Western bread with the delicious tastes of the East. Creating a softness and texture like no other. The result is a bread that tastes too good to be good for you. But it is.
No added preservatives, low oil, low sugar, and just a tiny bit of salt allows us to create an especially healthy bakery. All bread sold in Nayuki is closely monitored and never left on the shelf for more than four hours, ensuring that every bite is fresh and healthy. Per the capable guidance of our Japanese bakery team, we conduct innovative baking methods to allow air to enter more fully after 18 hours of rising. This allows the bread to rise better while softly emitting the aroma of wheat.
Nayuki didn’t stop there. From sweet to salty, our breads come with a wide and unique assortment of mouthwatering fillings: strawberries, passion fruits, mango, pumpkins, red beans, cheese, bacon, black truffles and beyond. Our baked goods are not only pleasing to the palate but are also a feast for the eyes. From playful, to decadent, we have something for everyone. Adults and children alike.
Nayuki’s award-winning tea deserved a world-class bakery. And our signature bread-line gives our customers just that. A place to drink tea, eat bread, and share stories.
We’re committed to brewing joy and baking happiness, one store at a time.
“Fresh, healthy, happy - with every single bite.”
FRUITS
Today, most people are too busy to prepare enough fruits to meet their daily requirements. But the natural sweetness of fruits, vitamins, and nutrients are all essential to your health. Nayuki understands the importance of fruits and their wonderful taste. We were the first company to mix fresh fruits with a tea base. That pioneering decision, combined with our dedication to the golden ratio and our influence on the supply chain, have made Nayuki an innovator in the industry.
After countless tests, from the best size of each fruit, to the golden ratio of selected mountain tea, Nayuki has successfully found the perfect combination of fruit-based teas. The fruits in our teas and bread fillings are offered all year round. Our bold decision to invest in high-quality fruits has changed the industry. No longer relying on substantial and long-term procurement, many upstream orchards have followed suit and invested in research and development. Farms that collaborate with Nayuki now even have electric equipment, proving that Nayuki’s diligence elevates the entire industry.
Combining year-round fresh fruit with a great price, enables us to offer our customers high quality and great value. Continuing Nayuki’s tradition of serving fresh happiness with every bite.
“Taste the freshness every season.”
SPACE
Nayuki’s space concept has redefined the tea experience. The interior and lighting were designed by prominent designers from luxury brands. Unlike coffee shops, we offer our guests a warm and bright gathering experience with a stylish design. Allowing our customers to enjoy tea physically and mentally.
Nayuki is - “a relaxing place” - “an easy time with my friend” - “the friendship of life” - “what I can afford” - “a place that meets what I need in life” - “a place I can laugh out loud.” These are the real testimonies of Nayuki consumers.
At Nayuki, you will see people relaxed and laughing. We are all in need of a connection and Nayuki aims to help you strengthen your connections and form new ones through the shared experience of tea. You can also shop at our stores for tea gift boxes and other authentic tea goods to share with family and friends. Most importantly, Nayuki embraces authenticity and earthy atmosphere, turning our stores into spaces that show the vitality and exhilaration of tea culture.
In our stores, you are not just a customer, you are a close friend, and we treat you as one. While most coffee shops are geared towards earphones, whispering, and working alone, at Nayuki we strive to create an atmosphere of sharing, laughter, and friendship.
Nayuki isn’t your home-office, Nayuki is your home.
“A place to relax and connect.”
PEOPLE
For Nayuki, the most precious element is "human." Every visitor to Nayuki is the driving force behind our commitment to bring the best tea culture to the world.
It is Nayuki's consumers who know how to enjoy life and grasp true happiness. Our customers are intelligent – they know how to spend wisely and choose high-quality products that fit their daily needs. At the same time, our consumers are fearless, willing to embrace change to better their lives, just like Nayuki has been fearless in facing challenges on its way to its current success.
Nayuki is dedicated to improving people's quality of life, not only in terms of physical health, but also in mind and taste. Nayuki has put in a lot of effort to improve the customer experience. We invented the slender cups that provide a better grip. We designed the cup lids that avoid lipstick stains. Nayuki has reinvented the tea cup. It used to be the coffee cup that you’d see every day. But Nayuki has changed that. Always the innovator, Nayuki cups are now everywhere, used by countless other tea companies, helping to introduce the art of drinking tea to a whole new generation.
Inspired by the newly invented Nayuki cups, we regularly host the "CUPSEUM" Cup Art Museum, exhibiting the artwork on the Nayuki cups including "Being a cat" by Japanese artist Pepe Shimada and “Hugs” by American illustrator Christopher Ryan David. Every moment counts, who says you can’t enjoy a little art with tea? In a way, it is a path for Nayuki to communicate with its customers, through their shared love of tea, art, and life.
“For Nayuki, the most precious element is human.”
