Less sugar please: Healthier teas growing in popularity among younger consumers – China’s Nayuki
FoodNavigator-Asia 02/24/2020
“Peng Xin, the founder of Nayuki told FoodNavigator-Asia: ‘Healthy, low calories, and low sugar are the future trends of new-style tea drinks. Over the past 10 months, 50% of consumers have chosen less or no sugar when purchasing tea.’”
Nayuki Plans to Expand into the US and Japan
PR News Wire 01/23/2020
“Nayuki has established nearly 400 stores in China and three in Singapore, with supreme fresh fruit tea series becoming a new trendy beverage among its customers. Following waves made by its innovative formula featuring the freshly made tea blended with fruit, cream cheese and toppings, the brand hopes to bring new tea drinks and fun experiences to tea lovers across the world.”
Nayuki and 36Kr Release 2019 New-style Tea Beverage Consumption Whitepaper
Yahoo Finance 01/21/2020
“Nayuki ranked first for customer satisfaction with 4.54 out of 5, followed by Heytea (4.4) and Coco (4.39). Nayuki stood out from a pack of competitors to have the highest "customer retention" for its tasty formulas.”
Shenzhen Restaurant Review: Nayuki's Fantasy Factory
that’s 01/07/2020
“Born and bred in Shenzhen, Nayuki’s newest concept – dubbed Nayuki Fantasy Factory – expands its repertoire to include an international selection of baked goods, cakes, steaks and, yes, even craft beers on tap.”
KrAsia 03.2018
“Nayuki, a tea chain, has raised hundreds of millions of yuan in an A-plus round from existing investor Tiantu Capital, at a valuation that sources say top 6 billion yuan (approx. $945 million), making it the first unicorn in China’s tea chain sector.”