OUR STORY

When the co-founder of Nayuki, Lita Peng, was young, she loved the weekend bakery trips with her mother. She remembers every moment. The smell of fresh bread as it came out of the oven. The delicious tea her mom served. And most importantly, her family enjoying it. Amazing tea, warm bread, and her family’s laughter – three ingredients that defined true happiness for Lita.

And she’s been in love with tea ever since. Whether dining with family, studying for exams, or working overtime – tea lifted her spirits, gave her energy to go on, and sweetened Lita’s life.  

The joy of tea, baking, and family, planted a seed of entrepreneurship in Lita. She wanted to share her love of tea with the world. Her dream was to make tea as loved, as social, and as cool as coffee. Even better. Lita decided to reinvent the tea industry. Make it healthier, more sustainable, with brand new products to invigorate, excite, and bring joy to a whole new generation of tea drinkers. 

Currently, tea and coffee are among the biggest categories in the beverage industry, while bread is the biggest category in the bakery industry. So Lita and her husband, Leon Zhao, made the bold decision to combine tea and bakery and form one powerful category. This bravery and commitment is what defines their company. In 2015, they founded Nayuki, dedicated to providing “a cup of great tea, a bite of Nayuki’s signature bread, and countless wonderful moments.” They started with the best and healthiest ingredients and built a world of tea and bakery around that. And costumers responded.

In four short years, in 51 cities in China, Nayuki has opened over 350 stores. Always asking, “What would we want as customers?” Zhao and Lita took brewing and baking to a whole new level. They crafted premium teas, grown in their own tea gardens, and European-style baked goods, developed by a professional bakery team from Japan. All served in creative, inviting, and cozy spaces. At Nayuki, you can experience the innovation and the inheritance of tea’s culture while relaxing, laughing, and connecting with the people you love. 

Nayuki is making tea an indispensable part of your day. No longer just a drink, tea is an experience. A lifestyle. We strive to serve you happiness with every cup. 

Our formula is simple. If we put love into our products, then our products will return that love to you.

NAYUKI ELEMENTS

OUR MISSION

In the early days of Nayuki, when no tea brand dared to make “freshly-harvested” beverages at a high cost, it was Nayuki that first insisted on selecting high-quality, fresh ingredients and purchasing fresh tea from farmers in large quantities. Nayuki still encourages farmers to grow health-oriented teas. Over the years, Nayuki has succeeded in influencing the upstream of the entire tea industry.

Even though there are many challenges to starting and operating a business, Nayuki always adheres to its original intention: “We want to provide consumers with high-quality and accessible products." Starting from our tea gardens and strawberry gardens, to imported and choice selections of raw materials, each ingredient is tested, and each product reflects the team's confidence in its work. 

In its next phase, Nayuki will expand and help to bring the beauty of “tea culture” to every corner of the world. We will continue to focus on incorporating tea into everyone's life, allowing it to become a natural routine and a part of a joyful yet meaningful lifestyle. 

Making tea the fabric of our time.

OUR MAJOR MILESTONES